Audemars Piguet

Creative Direction & Scenography

We teamed up with Publicis Luxe and the Creative Directors to give our creative input for Audemars Piguet new global campaign creation and their iconic watch Royal Oak 50 years anniversary. 

It lead us to propose a new tagline for the brand - SEEK BEYOND - a simple yet powerful celebration of  Audemars Piguet’s free-spirited creativity which is now Audemars Piguet new campaign tagline and communication angle.